CATEGORIES
Best overall marketing campaign
Creativity, messaging and engagement. (Which marketing techniques have you used to promote the show? How successful have they been?)
Most innovative marketing campaign
Innovative creativity and measurable results (we're looking for campaigns that break the mold with original and attention-grabbing ideas and the tangible impact of your innovation through results).
Most creative campaign
What is different about your campaign compared to other exhibitors? (Tell us what makes you stand out. Are your materials such as leaflets, social posts, etc unique? Show us!)
Best use of overall social media
Regular social posts across multiple platforms (Instagram, Facebook, TikTok, X, Pinterest, Linkedin etc. Have you run any paid campaigns on these platforms? Show your results through your engagement stats.)
Best overall online campaign
Are you promoting the show on your website, social media and through emails? (How many registrations have you received using your online ticket link? Show us your stats from social, website and email).
Best offline campaign
Is traditional marketing more your style? (How many physical tickets are you sending out? How are you offering these out to clients? Are you using our free posters in the workplace and at other events? Share your methods).
Best email campaign
This award will go to the campaign that showcases clear and engaging content sent via email. (We want to see emails that present success through clicks, engagement and registrations).
Best showroom campaign
The best showroom campaign will go to the campaign that uses POS or material to capture the attention of visitors in a show room environment. (We're looking for creativity that seamlessly guides people towards conversion).